The world is becoming increasingly digital, so why should your small business stay behind?
Gone are the days of traditional marketing methods of handing out pamphlets and getting a small advertisement in local newspapers. If you want to become a part of the big league, you need to get on board with their flashy, eye-catchy tactics. One of them is digital billboards!
They are the future of marketing – interactive, captivating and highly stimulating!
So, bridge the gap between the old ways of advertising and the new and modern audience.
Get in your audience’s face and create a lasting impact that will leave an indelible mark on their minds. Take inspiration from Australia’s largest full-motion, high-resolution digital billboards Melbourne, which has turned Bourke Street Mall into NYC’s Times Square!
So, drop your hesitation and get onboard with modern marketing ways – go digital!
The ROI on Digital Billboards
Given the small scale of your business, a digital billboard may seem like a heavy-priced marketing option. But the results it yields will make it worthy of your investment.
Here are 3 reasons why your small business will thrive with digital billboards!
1. Interactive Customer Experience
In today’s time and age, where distractions are plenty, the question is – how will you manage to grab and retain the attention of the customers?
The concept of customer experience has been consistently shifting with generational mindset changes. Back in the 2000s, people had an attention span of 12 seconds. Today, it has decreased to 8.25 seconds.
Since you merely have 8 seconds to hold a customer’s attention, make it memorable!
With digital billboards, you get the flexibility to emotionally connect with the audience through touch and visual experiences. It can help evoke a positive customer experience and increase overall engagement.
And, if you knock the ball out of the park, you might even earn a loyal customer for life!
2. Competitive Edge
As a small business, your first level of competition is other small businesses. Make sure to be the first one to go digital amongst your small business fraternity.
It will allow the customers to differentiate your business better than the rest, thus allowing you to gain a competitive advantage.
Additionally, with digital billboards, you can play around with creativity that isn’t fenced by the boundaries of print methods. Enjoy the flexibility of the digital mode and ensure that your brands stand out amongst the crowd!
If they remember your name, you have done your job!
3. Showcase Your Entire Range
In print mode, you can only choose to highlight certain aspects of your brand. But imagine the kind of exposure you would gain just by displaying the entire range of your products and services on a loop?
Technological advancement allows you to do so!
With digital billboards, you have endless opportunities to create content without caring about the amount of content. You can highlight all your business does, including enticing promotions and any new pieces of information.
Switch the content in and out, depending on the time of the day, occasions, popularity of certain products, the change of clientele, etc.
Now, you can target a multi-variety of customers because, with one digital billboard, you can create suitable marketing that works for each group of people. No wonder it’s both time-saving and cost-effective
Almost 78% of the Australian population is inclined towards outdoor advertising. That’s a considerable number, and you can make the best use of it via digital billboards Melbourne!
They are impactful, resourceful and easier to engage with and remember – exactly what today’s audience wants. Appease to their emotion, blow their minds away and showcase an offer they cannot say no to.
Then, watch how your small business rises to the top of the chain!