According to the Washington Area New Automobile Dealers Association, drivers in America averagely spend 17,600 minutes every year behind the wheel. It means is that we are either driving a car or are around cars for a lot of time. It is for this reason; businesses find it profitable to use vehicles to display advertisements. By going along its daily route, the vehicle can give the advertising sign thousands of impressions. What’s more, the business does not need to incur extra costs except to design and buy the advertising sign. However, for vehicle advertising to work effectively, you need to take care of a few dos and don’ts:
Keep the Advertising Sign Simple
When you have plenty to say about your business and your products and services, a vehicle advertising sign is not the right place to do it. When a vehicle or your target audience is on the move, people get just a few seconds to read and understand the advertisement. It follows that the message should be concise, crisp, and direct. Include only the essential information like the name of your business, its logo and slogan, contacts, and website. It is important to maintain consistency of the design with your branding design to get the advantage of synergy.
Don’t Compromise on the Readability
Complicated and decorative typefaces may seem pretty on the computer screen when designing your advertisement, but in real life, they can make the car signs look messy when viewed from a distance. If you don’t make it easy for potential customers to read your advertisement, they will likely avoid reading it. While including a QR code can seem a good idea, a motorist can’t scan it while driving, which is why it is better to include an easy-to-remember website address.
Use the Back and the Front of the Vehicle Too
Because the sides of the vehicle have the maximum surface area, most businesses focus on only using them for their advertisements. However, one should appreciate that a vehicle is a four-dimensional object. You can very well use the front and the back too. Also, advertisements on the vehicle’s front and back are more easily readable when the vehicle is stuck in traffic. You must, however, update yourself on the regulations governing vehicle advertising in your state since some do not permit covering parts like bumpers, specific windows, etc.
Don’t Use Low-Quality Photos
Using visuals in the vehicle advertising sign is the best way of attracting eyeballs. However, you must use high-quality and attractive photos that you have commissioned a photographer to shoot. Low-resolution photos do not reproduce well, especially when blown up. A grainy image in your advertisement does not look good and reflects badly on your professionalism.
Irrespective of the nature of your business, you must focus on creating the right impact with your target audience. You must ensure that the color scheme, the images, and the tone of the text are in keeping with the business and the expectations of your customers. However, it does not mean you have to be boring. It is important not to be controversial, especially when your vehicles move around in residential neighborhoods.